Do they read? No, wait. Do they read books? No. Um, do they read analysis of book sales? As in what genre's are popular, and who is buying them? Doesn't seem like it, so why did they bother with a smarmy paragraph?
Online romance? Publisher starts e-romance imprint
Just a guess. I've probably been reading romance without embarassment longer than the author of this article has been alive.
Congrats to Avon on the new line. Really.